What we aim for?

Innovation. Digital Transformation. Growth

Founded in 2011, Smartflow has digital innovation in its core. We built our solution to help energy businesses accelerate the execution and the compliance of inspections, permits, and work orders.

As technology enablers, we have started our journey in the digital transformation world eleven years ago with a big goal on our minds: to help our customers step out of the traditional-based system of performing inspections and work processes.

Oil and gas worker on a site terminal

How we work?

Collaboration. Personalization. Efficiency

At Smartflow, helping our customers delve into a comfortable technology transition is part of our day-to-day activities. People are our most important assets.

We work collaboratively to deliver qualitative services, tailored solutions to specific industry needs, cutting-edge technology, all while connecting workers all across the organization.

worker looking at big shipping crates

They trust Smartflow

What defines us?

People. Resilience. Adaptability

We define the standard for future connected worker platforms. Smartflow provides the platform for people with different roles like planners, shift supervisors, operators to work collaboratively on digital forms.

The better the field workers understand, control, and adapt to their circumstances, the better they’ll be able to navigate new and unexpected challenges. That’s resilience!

operator on an oil and gas terminal on the sea

Why we do it?

Transformation. Optimization. Success

At Smartflow, we joined our efforts to help our customers strengthen efficiency and reduce HSE risks by solving the disconnection between planning and operations.

We empower businesses to digitize paper-based inspections, operator rounds, SHEQ, and maintenance processes and help industries increase efficiency and logistics, ensure safety, and reduce the frequency of downtime events.

oil and gas site


  • picture of smartflow ceo rob geerts

    Rob Geerts


    Rob has 25+ years of experience in growing business and revenue in the IT/outsourcing business. Rob’s mission as the CEO of Smartflow is to use his extensive expertise in Business Strategy, Business Development & Transformation to deliver high-touch customer experience through innovation, to build high-performance teams, strategically-minded executive management, and to serve as a growth catalyst for the Smartflow workplace. His passion for growing companies and developing win-win partnerships has served as a vision of creating opportunities.

  • Michiel Reuser


    Michiel co-founded Smartflow in 2011. Over the last 20 years, he has been active in several ventures, together with an international team of developers and business partners. Michiel is responsible for the SaaS platform, its roadmap, and the management of the DevOps team.  His passion for hardware, app development, cloud, and everything in between, have been catalyzers to keep a strong focus on developing a solid and scalable architecture for happy end-users.  Michiel's mission at Smartflow is to deliver the best of breed SaaS solution for our customers.

  • Jelle Swanenberg


    Jelle's goal is to deliver smart mobile solutions for Operations, Maintenance, and SHEQ. In his experience as a COO, he helped more than 50+ customers to see the added value of smart mobility solutions by implementing asset management, operational risk management, and inspection solutions worldwide. Jelle uses his extensive expertise in creating solutions to secure businesses' licenses to operate, increase productivity, and optimize uptime. Jelle's mission at Smartflow is to guide and enable employees to become their best versions to achieve growth.

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  • 5222 AE 's-Hertogenbosch
  • The Netherlands
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